TRCI aims to be the biggest local personal care manufacturer and product innovator that is supported by strong brands; by providing consumers with accessible, quality products at affordable prices.

At present, we are a strong challenger in the local personal care industry. Our guiding principle is the belief that our first responsiblity is to the Filipino consumer - to constantly strive to provide innovative, creative products at consumer-friendly prices without sacrificing product quality.

By adhering to this belief we go one step closer to building stronger brands and one step closer to achieve our vision.

"BUILDING STRONG BRANDS"

The key part of our corporate mission and guiding principle is our willingness to take the road less traveled in building brands. We firmly believe that a bond built with the consumer, through a relationship tirelessly fostered with the countless Filipinos by way of innovative programs, attractive and effective products, and through creative executions to deliver the message on a day-to-day basis is the only way to build and succeed.

The company boasts of other products that belong to different personal care categories such as scented body lotions, baby powder, hair styling gels, hair styling creams and lotion, deodorants, setting lotions and men's fragrances.

As TRCI meets the challenges of today, it has dedicated itself to the Filipino consumer here and abroad by continuosly developing products that meet and even surpass customer expectations.